Glow Getter was a mobile spray tan and eyelash extension service looking for a logo with maximum glow.
The client provided samples from her mood board. She envisioned hazy neon with just a hint of 90s flair.
I set the type in lightly customized Bayshore and added a single line drawing of a butterfly, an image that was important to the client. I also added inner and outer glow to the whole thing for a neon effect. We went through a few iterations with and without the brick background before we settled on the final logo and brand guidelines, below.
